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employer branding & internal comms

Every company needs the right talent for their stage of growth, and that boils down to two things: recruitment and retention.

We help you define and articulate an employee value proposition (EVP) that weaves your culture, values, and ambition into your corporate story. From hiring narratives and onboarding materials to internal comms playbooks and town hall structures, we ensure the story you're telling internally actually supports your ability to attract and retain the right talent at every stage of growth.

Our work supports startups and companies in Singapore, Southeast Asia, and across global markets as they scale teams, evolve culture, and build alignment between what they say internally and what they want to stand for externally.

  • We help you craft a compelling EVP that goes beyond perks and job descriptions. This includes articulating your culture, values, and team promise in a way that aligns with your broader brand narrative. We also build structured hiring frameworks that help your people teams scale with clarity.

  • We create easy-to-follow internal comms playbooks that guide how leadership and team leads communicate. This includes suggested cadence and formats for company-wide updates, launches, culture rituals, and change communications—so your message lands with the people who matter most.

  • We develop internal storytelling aligned with your brand vision and stage of growth. Whether it’s for onboarding decks, team town halls or all-hands memos, we help you articulate the journey your company is on—and the role each person plays in it.

  • We create clear, thoughtful content for internal use, from CEO messages and FAQs to manager toolkits and Slack templates. The focus is always on tone, accessibility and consistency—so nothing gets lost in translation across departments or time zones.

  • We help design simple, authentic recognition initiatives that reinforce company values and boost morale. This could include shoutout formats, internal spotlights, peer-to-peer nominations, or structured incentives—adapted to what your culture needs.

  • We produce employee- and public-facing content that reflects your team and culture with credibility—from hiring page copy and careers newsletters to employee-led social content and founder perspectives. This helps you attract aligned talent across Singapore, SEA, Australia and other fast-moving hiring markets.

our services

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media relations
& press office

Nighttime aerial view of a multi-level highway interchange with streaks of red and white lights from moving vehicles.

narrative development
& messaging strategy

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brand & marketing communications

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creative production
& design

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C-suite advisory
& thought leadership

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even ts & speaking engagements

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stakeholder engagement

Close-up of a computer screen displaying financial charts with multiple line graphs in red, yellow, and green, indicating stock or investment data.

crisis management

A woman standing outside a modern building with glass panels and a large overhanging roof, with city skyscrapers in the background.

employer branding
& internal comms