Insights
Strategic insights from ACID on brand building, communications, and public relations for ambitious founders, operators, and startup teams driving high-growth companies in Southeast Asia’s emerging industries.
What Is Fractional Communications and Why It Matters To Startups
Understand how fractional communications leadership helps startups and SMEs sharpen messaging, build trust, and grow reputational equity—without the full-time overhead.
What Startup Founders Get Wrong About PR & Comms
Many startup founders and teams in Singapore and Southeast Asia today still misunderstand the role of comms, to the detriment of business growth. This piece breaks down the most common misconceptions about PR in early-stage companies and what it really takes to build perception that compounds.
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